Elrick is responsible for all sales and commercial activity around the Automechanika Birmingham show and working with its customers and partners to roll out events that exceed expectations.
He brings with him over 20 years of experience in sales leadership within media and exhibitions across a number of sectors. These include construction, maritime shipping, optometry and real estate. During his career, Elrick has been responsible for launching and reinventing events using a customer-centric approach.
“The pandemic brought with it many challenges for the events industry, so I’m looking forward to working with Automechanika Birmingham to safely bring our customers back together through face-to-face exhibitions,” explains Elrick.
He continues: “Automechanika Birmingham provides a unique platform for our customers to engage the automotive aftermarket and will play a crucial role for the industry as it moves forward. I’m excited to meet and work with all our customers as we deliver a successful Automechanika Birmingham.”
Simon Albert, Managing Director at Messe Frankfurt said: “Grant is an experienced professional with a strong network and excellent leadership skills. We are delighted to have him join the team for this role. His wealth of experience, knowledge and fresh ideas will help us to reach our full potential and continued future success of Automechanika Birmingham events.”
For all media enquiries, contact Impression Communications, PR agency on behalf of Messe Frankfurt UK:
Mark Field + 44 (0) 7825 410998
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020 after having recorded sales of €738 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020