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New digital platform launched to inform, train and connect UK automotive aftermarket

1 Dec 2020

Messe Frankfurt UK, organisers of Automechanika Birmingham, has launched auto:resource, a new online directory and resources platform to inform, train and connect the UK automotive aftermarket.

The comprehensive website,,  was created following extensive research conducted to over 12,000 automotive professionals, who made it clear there is a need to inform and connect the industry via one central digital hub.

When asked if there is a strong demand for a new digital platform in the automotive aftermarket, more than 70 percent of respondents stated they would benefit from a central platform to find technical and training advice, and 93 percent of respondents believed digital resources can be better than alternative sources of information.

The research also found that 60 percent of garage businesses prioritise training in online searches, while 71 percent of motor factors look for new products and suppliers digitally.

With this in mind, auto:resource offers the latest market trends and insights, while providing aftermarket practitioners access to training and education; detailed product and service information; plus exclusive offers and incentives from industry brands.

The launch of auto:resource will also see the introduction of regular technical briefings, reports, webinars and email bulletins to keep the industry up to date.


auto:resource is already proving popular with over 60 established aftermarket brands signing up and showing their commitment for the launch, including BM Catalysts, Comline Autoparts, Delphi Technologies, Denso, Ecobat, Hella, Launch Tech UK, NGK, Sealey, Valeo, WD-40 and ZF Aftermarket, to name a few.

This new, innovative platform is completely free to use and designed specifically for the UK aftermarket, including garage owners, technicians, bodyshops, mobile repairers, franchised dealerships, breakdown, motor factors, distributors and retailers.

Simon Albert, Managing Director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “Messe Frankfurt UK has a proven track record of connecting the automotive industry under one umbrella, and this new digital platform fully complements our longstanding commitment to providing the industry with an exhibition it can be proud of in Automechanika Birmingham.

“In a year of such change, we have reacted positively to meet the needs of every business in the automotive supply chain and auto:resource brings the market closer together through the effective provision of a plethora of information and data.”

This easy-to-use website will allow quick access year-round to source product content, technical information, service solutions, and connection with suppliers to help businesses grow.

For more information on auto:resource, visit

For all media enquiries, contact Impression Communications, PR agency on behalf of Messe Frankfurt UK:

Mark Field + 44 (0) 7825 410998


Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* preliminary figures 2019

Background information on Messe Frankfurt UK Subsidiary

Messe Frankfurt UK is the subsidiary of the Messe Frankfurt Group in the United Kingdom and Ireland. Founded in 2018 at the acquisition of Automechanika Birmingham, and based near Guildford, UK, our team of 13 are responsible for the organisation of Automechanika Birmingham, and supporting UK and Irish exhibitors and visitors at all Messe Frankfurt shows across the globe.

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