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Automechanika Birmingham launches series of industry led webinars

25 Jun 2020

Launched by Messe Frankfurt UK, organisers of Automechanika Birmingham, aftermarket professionals will hear from respected industry leaders, over a series of live free-to-attend webinars, who will discuss the industry’s critical next steps.

The impact of the COVID-19 pandemic is forcing individuals, companies and entire industries to adapt to new working practices to stay in business. The UK automotive aftermarket is being encouraged to join a series of online discussions that will enable them to come together and overcome challenges to shape the future of the industry. 

Simon Albert, Managing Director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “With the current challenges in the UK aftermarket, it is vital for the automotive industry to stay connected to help share best practice and learnings that will shape how businesses move forward. This webinar series is built with that aim in mind, to support the aftermarket, helping to focus on the positives and the future opportunities that exist.”

The first free-to-attend webinar in the series will be held on Tuesday 7th July at 11.00 - 11.45am; attendees will learn how they can adapt to futureproof their businesses and careers.

Focusing on surviving the short term, and building resilience for the long-term, the panel will discuss in detail the impact of COVID-19 throughout the aftermarket supply chain; the challenges that remain as restrictions begin to be lifted; supplying and selling a product or service in the ‘new normal’; and the opportunities to challenge traditional practices, embrace change and prosper. Speakers on the panel are Quentin Le Hetet, GiPA; David Clarke, Autosupplies Chesterfield; Richard Welland, WAI and Vice President from IAAF and Hayley Pells, Avia Autos. On behalf of Messe Frankfurt and Automechanika Birmingham, Mark Field from Impression Communications will moderate the webinar. The discussion is not only for business owners, but for the workforce who will be responsible for providing services and delivering sales.

Aftermarket professionals can register to join the webinar here.

If professionals can’t make the 7th July, those interested should still register because the live session will be recorded and shared afterwards so they can watch it in their own time.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,600* employees at 30 locations, the company generates annual sales of around €733* million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* preliminary figures 2019

Background information on Messe Frankfurt UK Subsidiary

Messe Frankfurt UK is the subsidiary of the Messe Frankfurt Group in the United Kingdom and Ireland. Founded in 2018 at the acquisition of Automechanika Birmingham, and based near Guildford, UK, our team of 15 are responsible for the organisation of Automechanika Birmingham, and supporting UK and Irish exhibitors and visitors at all Messe Frankfurt shows across the globe.