Following on from the huge success of the first session, the next live discussion will begin at 11am, with an industry panel providing a 60-minute, in-depth view on how digitalisation is changing the way business is conducted in the aftermarket.
High-profile guest speaker, Dr Julia Saini, Associate Partner at Frost and Sullivan and an expert on the topic, will explore the key trends driving digitalisation in the aftermarket. Joining Saini, Peter Lawton, Senior Section Manager at SMMT, will share his views, which have been shaped by the experiences of suppliers, motor factors and retailers throughout the aftermarket. This will provide a balanced discussion looking at the opportunities and challenges when adopting digital in the aftermarket.
Whether it’s informing customers, driving sales, delivering operations or a particular service, digitalisation is key to helping companies adapt and communicate with the supply chain more efficiently than ever before. Further speakers will be announced soon, ensuring an insightful and practical conversation with experts and industry practitioners.
The webinar sessions have been structured to cover both the strategic outlook for the automotive industry and the on-the-ground, real-world experiences of businesses in the aftermarket supply chain on a daily basis.
Simon Albert, Managing Director of Messe Frankfurt UK, organisers of Automechanika Birmingham, said: “The first in the series was a huge success – the webinar delivered an informative insight into real-life experiences of how Covid-19 had affected the businesses of key industry players throughout the supply chain. After listening to industry feedback and surveying the market, this free webinar will focus on the digitisation of the aftermarket, while forecasting what may be next for the industry as a whole.
“Joining us on 29th September will benefit all industry professionals who want to get a wider look at the whole of the automotive industry. We encourage suppliers, factors and garages alike to sign up where possible.”
To sign up for the next session, please visit here.
For those who were unable to attend the last webinar, the live session has been recorded and is available here.
For all media enquiries, contact Impression Communications, PR agency on behalf of Messe Frankfurt UK:
Mark Field + 44 (0) 7825 410998
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With just under 2,600 employees at 29 locations, the company generates annual sales of some €736 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).